George H. Simpson

Communications

 

Expert in Advertising, Marketing and Internet

Trade Media Relations

 

In 40 years of public relations work, I have affordably helped hundreds of traditional publishers and new media companies raise their profiles with potential advertisers, investors, strategic partners and employees through trade media relations and special promotional events.

 

 


 

Notable Client Successes  

 

 IndustryBrains sold to Marchex

Klipmart sold to DoubleClick

Jumpstart Automotive Media sold to Hachette

TACODA sold to AOL

QUIGO sold to AOL

Solbright sold to Operative 

Fetchback sold to GSI Commerce

Dapper sold to Yahoo

Vizu sold to Nielsen

 


 

Current Clients 

  

 

Adaptly technology and industry-leading marketing expertise provides marketers and agencies with a centralized solution for planning, managing and analyzing cross-network social media advertising. Adaptly is one of the companies globally that is both a Twitter Marketing Platform Partner and a Facebook Strategic Preferred Marketing Developer, with a focus on Ads and Insights. The company's clients include brands and agencies such as PepsiCo, Diageo, Showtime, Omnicom, Interpublic Group, Kraft Foods and hundreds more. 

 

blurbIQ immerses the consumer in the advertiser's offerings by presenting brand questions and trivia elements over an advertiser's video while it plays anywhere across the digital marketing spectrum, from mobile phones to online. blurbIQ takes existing video and creates a targeted trivia commercial inside the blurbIQ Interactive Advertising Video Platform.

 

Broadcast Interactive Media is a leading digital ad network and data services provider of revenue and technical solutions to online publishers and remains a trusted resource for hundreds of local broadcasters and media sites worldwide. Core products are the BIMLocal Digital Network, BIMvid video CMS, MediaStar Suite of program scheduling tools, and TitanTV.com Guide Data Services. Customers include ABC, Belo Corp., Capitol Broadcasting, CBS Television, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC Owned Television Stations, Scripps-Howard, and the Telemundo Station Group. BIM is based in Madison, WI. mdotlabs delivers end-to-end audience assurance for digital media. AdSecure protects online media companies against a growing number of sophisticated traffic generation techniques.

 

Intent Media helps retail sites monetize the +97% of visitors who leave without buying anything. The company's platform identifies intent actions and targets highly relevant advertising against that intent. For example, the company’s Ads for Travel enables sites like Expedia and Orbitz to monetize non-buying traffic in their flight booking path with advertising from airlines and other online travel agents. 

 

NDN is ranked #4 in comScore’s November rankings of the Top U.S. Online Video Properties (behind only Google's YouTube, AOL and Facebook) with over 51 million monthly unique viewers. NDN partners with 800 highly reputable video sources including AP, CBS Local, Bloomberg, MLB.com, AFP, E! Online, Entertainment Tonight, Rachel Ray and Fox Sports. It curates their content in eight vertical audience categories (such as News & Politics, Sports and Business & Tech) monetizes each video with advertising from major marketers, then syndicates more than 100,000 stories monthly to 4,500 premium publishers including AP, NY Daily News, LA Times, and nearly every major metropolitan newspaper website in the nation. NDN's state-of-the-art player video suite and content management tools eliminate significant infrastructure and operating costs. Both content providers and end-use publishers benefit from shared revenue generated by NDN's national sales force.

 

Simulmedia, Inc. is a New York City-based television ad targeting company founded by Internet entrepreneur Dave Morgan. The company's targeting platform leverages predictive technologies and anonymous viewing data from more than 116 million US households to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches virtually all U.S. multichannel households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 200 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.

 

                        

  


           

Past Clients

                                                           

New Media

 

 

ADONE'S CLASSIFIEDWAREHOUSE.COM

ADFORUM.COM

ADGENESIS DIGITAL

ADGENT DIGITAL

ADmantX

ADMELD

ADVANCE NEWSPAPERS INTERNET

AMICADA

AMERICA ONLINE

ANSWERS.COM

ARE YOU A HUMAN

ASTERPIX

BETAWAVE (GOFISH.COM)

BEYOND INTERACTIVE (INTERACTIVE AGENCY)

BiggerBoat Entertainment Advertising Network

BIZJOURNALS.COM

BLUEKAI

BURST MEDIA

CATALYST

CHACHA

CHOICESTREAM

COMMERCE INC

CONCIERGE.COM

CONDENET

CONTEXTWEB'S ADSDAQ EXCHANGE

Crayon (INTERACTIVE AGENCY)

DAPPER

DIGITALROOT

DOGTIME MEDIA

DOUBLEVERIFY

ENLIGHTEN (INTERACTIVE AGENCY)

EPICURIOUS.COM

EYEWONDER

FEEDSTER

FETCHBACKL

FIXSTER

GOLF ONLINE

GOOD HEALTH ADVERTISING

GUMGUM

HACHETTE FILIPACCHI NEW MEDIA

HOPSTOP

HUBPAGES

INNOVID

ITC DESKTOP

INDUSTRYBRAINS

INFLECTION POINT MEDIA

INFOXPRESS.CO

INTEREVCO

Interep Interactive

ISOCKET

JUMPSTART AUTOMOTIVE MEDIA

KLIPMART

LAREDO GROUP

LOTAME

MADISON LOGIC

MAIL ONLINE (Daily Mail)

MAMAMEDIA.COM

MARCHEX

MEDIABRIX

MEDIASPAN

MEDIA 6 DEGREES

MEDIO (MOBILE AD NETWORK)

MINDBRANCH

MINDBASE

MOJIVA

NEWCITY.COM

NEW JERSEY ONLINE

NETSHELTER TECHNOLOGY MEDIA

NEWSDAY.COM

ONESCREEN

PEER39

PERFECTOFFICE

PHYS.COM

POINDEXTER SYSTEMS

PRIMEDIA INTERACTIVE

PRETESTING COMPANY, INC

PUBMATIC

QUANTCAST

QUIGO

REACT.COM

REAL MEDIA

REDNOVA.COM

ROCKETRIPS

Scripps Networks (DIY Network, Fine Living, Food Network,

Great American Country and Home & Garden Television)

SHARPE PARTNERS (INTERACTIVE AGENCY)

SHORTTAIL MEDIA

SOCIALMEDIA

SOLBRIGHT, INC

SOMO

SPONGECELL

SPORTING NEWS ONLINE

SRDS ONLINE

STEALTH PRESS.COM

SYSTEMCORP

TABOOLA

TACODA

TAGMAN

THINK REALTIME

TIMES MIRROR INTERZINES

TRAVEL AD NETWORK/TRAVORA MEDIA

TREMOR MEDIA

TRIBAL FUSION

ULTIGO.COM

UNITED VIRTUALITIES

URBAN GROOVE NETWORKS

VIZU

WEBCOLLAGE

weatherbug

WESHOP

WINSTAR INTERACTIVE

WORDPERFECT

WORDPERFECT FOR WINDOWS

WORLDNOW

[x+1]

 

Publishing/Agencies/Bankers/Others

 

ABA JOURNAL

ACCESS INTERNET MAGAZINE

ACROSS THE BOARD

AMERICAN BABY

AMERICAN EXPRESS PUBLISHING

AMERICAN HEALTH

AMERICAN HEALTH FOR WOMEN

AMERICAN WAY

AUTOMOBILE CLUB OF SO. CALIFORNIA'S AUTO CLUB NEWS

BENCHMARKETING ANALYTICS

BICYCLE GUIDE

BICYCLING

BILL COMMUNICATIONS

BIZ

BUSINESS TOKYO

CABLE GUIDE/TOTAL TV

CAHNERS PUBLISHING COMPANY

CHILDREN'S TELEVISION WORKSHOP MAGAZINE GROUP

CIVILIZATION

COLUMBIA JOURNALISM REVIEW

COMMENTARY

CONDÉ NAST SPORTS FOR WOMEN

COSMOPOLITAN

COX GROUP

DDB NEEDHAM WORLDWIDE ADVERTISING

EAST/WEST NETWORK

EASY ANALYTIC SOFTWARE, INC.

EATING WELL

FAMILY CIRCLE

EDELMAN GROUP

ENTREPRENEUR MEDIA

FIELD & STREAM/OUTDOOR LIFE

FOREIGN AFFAIRS

FOOD & WINE

GLAMOUR

HARVARD BUSINESS REVIEW

HEART & SOUL

IVY LEAGUE MAGAZINE NETWORK

JAMES G. ELLIOTT COMPANY

JAS EN ESPANOL

JORDAN, EDMISTON GROUP

JSA PUBLISHING, INC.

KC PUBLISHING

KIDCITY

LEADERSHIP NETWORK

LIAISON INTERNATIONAL

MANHATTAN LIVING

MCGRAW-HILL

MEDIALINK

MODERN BRIDE

MODERN MATURITY

MONDO DEPORTIVO

NATIONAL REVIEW

NATURAL HISTORY

NEW REPUBLIC

NEW YORK REVIEW OF BOOKS

NICKELODEON

NEW YORK UNIVERSITY CENTER FOR PUBLISHING'S SUMMER PUBLISHING INSTITUTE

RAPSHEET

RODALE ACTIVE NETWORK

RUNNER'S WORLD

RX REMEDY

SASSY

SCHOLASTIC TEEN NETWORK

SESAME STREET MAGAZINE

SESAME STREET MAGAZINE PARENT'S

SPY

TECHNOLOGY REVIEW

TEEN MAGAZINE

TELMAR GROUP INC.

3-2-1-CONTACT

TIME MAGAZINE

TIME INC.

TODAY'S HOMEOWNER

TOTALSPORTS

USA WEEKEND

WALKING MAGAZINE

WESTWAYS

WORLD PRESS REVIEW

YANKELOVICH MONITOR

 

 


 

 

 

Background

 

 

I launched my own firm in 1986. In 25 years, I have worked for scores of new media operations including content providers, all manner of online targeting firms from behavioral to semantic to contextual, ad exchanges, mobile ad networks, vertical ad networks, ad serving companies, and others with a play in online advertising.  Notable clients have included TACODA, BlueKai, Real Media, AOL, CondeNet, Advance Internet Newspapers, Scripps Networks, NetShelter Technology Media, Hachette Filipacchi New Media, Tremor Media, Flixster, ChaCha, Vizu and many more. 

 

Before starting my own business, I was with NEWSWEEK for 13 years in marketing and corporate communications from 1972 to 1985 and was Vice President of Corporate Communications with SIMON & SCHUSTER for a year in 1985 and 1986.

 

 Operating Policies

 

Unlike larger firms where senior executives get your business then hand it off to junior-level people to execute, I handle every assignment myself bringing 40 years of experience to each task.  Also unlike most firms, I do not ask for a minimum retainer.  Confident that my work speaks for itself, you are never locked into an unproductive relationship.

    

Corporate and Related Experience

 

SIMON & SCHUSTER INC. (1985-1986)  Vice President of Corporate Communications. Reported to the Chairman of the world's largest book publisher directing media relations, employee communications, and corporate social investment.

NEWSWEEK, INC (1972-1985)  Director of Communications (1982-1985).  Reported to the President as senior public relations counselor and chief liaison between editorial and corporate sides of the magazine.  Directed product publicity operation unmatched in the magazine industry. Worked with the marketing department planning global PR strategy to increase advertising revenue and readership.

For three years (1987-1990), I directed the NYU Summer Publishing Institute -- Magazine Sequence. I also taught magazine PR at MPA/Folio Conferences and am engaged by media companies to develop customized PR seminars to train in-house PR people. I have written several articles on magazine public relations for major publishing trade magazines. As a writer, I have been published in
The Wall Street Journal, The New York Times, New York Magazine, Glamour, Cosmopolitan, American Demographics, FOLIO, Inside Print, MediaPost, MediaLife Magazine, Ad Age and five different college textbooks.

I am an opinion writer for MediaPost.com and occasional contributor to iMedia Connection.

 

Personal

 

I am married, have a 23 year-old son (Gumbo Live, music promoter), an 18 year-old daughter (College of Charleston, One Direction), a 17 year-old son (basketball, football) and live in New Canaan, CT.  My New York office is on Madison Avenue near 40th Street.

 

 


Contact:

 

George H. Simpson
President
George H. Simpson Communications
Suite 705
280 Madison Avenue
New York, NY 10016

203.521.0352


 
george(at)georgesimpson.com