George H. Simpson
Expert in Advertising, Marketing and Internet
Trade Media Relations
In 40 years of public relations work, I have affordably helped hundreds of traditional publishers and new media companies raise their profiles with potential advertisers, investors, strategic partners and employees through trade media relations and special promotional events.
Notable Client Successes
IndustryBrains sold to Marchex
Klipmart sold to DoubleClick
Jumpstart Automotive Media sold to Hachette
TACODA sold to AOL
QUIGO sold to AOL
Solbright sold to Operative
Fetchback sold to GSI Commerce
Dapper sold to Yahoo
Vizu sold to Nielsen
blurbIQ immerses the consumer in the advertiser's offerings by presenting brand questions and trivia elements over an advertiser's video while it plays anywhere across the digital marketing spectrum, from mobile phones to online. blurbIQ takes existing video and creates a targeted trivia commercial inside the blurbIQ Interactive Advertising Video Platform.
Broadcast Interactive Media is a leading digital ad network and data services provider of revenue and technical solutions to online publishers and remains a trusted resource for hundreds of local broadcasters and media sites worldwide. Core products are the BIMLocal Digital Network, BIMvid video CMS, MediaStar Suite of program scheduling tools, and TitanTV.com Guide Data Services. Customers include ABC, Belo Corp., Capitol Broadcasting, CBS Television, Fox Television, Gannett Broadcasting, Hearst-Argyle, NBC Owned Television Stations, Scripps-Howard, and the Telemundo Station Group. BIM is based in Madison, WI.
Intent Media helps retail sites monetize the +97% of visitors who leave without buying anything. The company's platform identifies intent actions and targets highly relevant advertising against that intent. For example, the company’s Ads for Travel enables sites like Expedia and Orbitz to monetize non-buying traffic in their flight booking path with advertising from airlines and other online travel agents.
Mail Online is the world’s largest newspaper website with more than 50 million monthly unique visitors globally, and America’s third biggest online newspaper with U.S. traffic of 19.4 million monthly unique visitors and almost 2 million daily visits.
Simulmedia, Inc. is a New York City-based television ad targeting company founded by Internet entrepreneur Dave Morgan. The company's targeting platform leverages predictive technologies and anonymous viewing data from more than 116 million US households to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches virtually all U.S. multichannel households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 200 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
ADVANCE NEWSPAPERS INTERNET
BEYOND INTERACTIVE (INTERACTIVE AGENCY)
BiggerBoat Entertainment Advertising Network
CONTEXTWEB'S ADSDAQ EXCHANGE
Crayon (INTERACTIVE AGENCY)
ENLIGHTEN (INTERACTIVE AGENCY)
GOOD HEALTH ADVERTISING
HACHETTE FILIPACCHI NEW MEDIA
INFLECTION POINT MEDIA
JUMPSTART AUTOMOTIVE MEDIA
MEDIA 6 DEGREES
MEDIO (MOBILE AD NETWORK)
NEW JERSEY ONLINE
NETSHELTER TECHNOLOGY MEDIA
PRETESTING COMPANY, INC
Scripps Networks (DIY Network, Fine Living, Food Network,
Great American Country and Home & Garden Television)
SHARPE PARTNERS (INTERACTIVE AGENCY)
SPORTING NEWS ONLINE
TIMES MIRROR INTERZINES
TRAVEL AD NETWORK/TRAVORA MEDIA
URBAN GROOVE NETWORKS
WORDPERFECT FOR WINDOWS
ACCESS INTERNET MAGAZINE
ACROSS THE BOARD
AMERICAN EXPRESS PUBLISHING
AMERICAN HEALTH FOR WOMEN
AUTOMOBILE CLUB OF SO. CALIFORNIA'S AUTO CLUB NEWS
CABLE GUIDE/TOTAL TV
CAHNERS PUBLISHING COMPANY
CHILDREN'S TELEVISION WORKSHOP MAGAZINE GROUP
COLUMBIA JOURNALISM REVIEW
CONDÉ NAST SPORTS FOR WOMEN
DDB NEEDHAM WORLDWIDE ADVERTISING
EASY ANALYTIC SOFTWARE, INC.
FIELD & STREAM/OUTDOOR LIFE
FOOD & WINE
HARVARD BUSINESS REVIEW
HEART & SOUL
IVY LEAGUE MAGAZINE NETWORK
JAMES G. ELLIOTT COMPANY
JAS EN ESPANOL
JORDAN, EDMISTON GROUP
JSA PUBLISHING, INC.
NEW YORK REVIEW OF BOOKS
NEW YORK UNIVERSITY CENTER FOR PUBLISHING'S SUMMER PUBLISHING INSTITUTE
RODALE ACTIVE NETWORK
SCHOLASTIC TEEN NETWORK
SESAME STREET MAGAZINE
SESAME STREET MAGAZINE PARENT'S
TELMAR GROUP INC.
WORLD PRESS REVIEW
I launched my own firm in 1986. In 25 years, I have worked for scores of new media operations including content providers, all manner of online targeting firms from behavioral to semantic to contextual, ad exchanges, mobile ad networks, vertical ad networks, ad serving companies, and others with a play in online advertising. Notable clients have included TACODA, BlueKai, Real Media, AOL, CondeNet, Advance Internet Newspapers, Scripps Networks, NetShelter Technology Media, Hachette Filipacchi New Media, Tremor Media, Flixster, ChaCha, Vizu and many more.
Before starting my own business, I was with NEWSWEEK for 13 years in marketing and corporate communications from 1972 to 1985 and was Vice President of Corporate Communications with SIMON & SCHUSTER for a year in 1985 and 1986.
Unlike larger firms where senior executives get your business then hand it off to junior-level people to execute, I handle every assignment myself bringing 40 years of experience to each task. Also unlike most firms, I do not ask for a minimum retainer. Confident that my work speaks for itself, you are never locked into an unproductive relationship.
Corporate and Related Experience
SCHUSTER INC. (1985-1986) Vice President of Corporate Communications.
Reported to the Chairman of the world's largest book publisher directing
media relations, employee communications, and corporate social investment.
NEWSWEEK, INC (1972-1985) Director of Communications (1982-1985). Reported to the President as senior public relations counselor and chief liaison between editorial and corporate sides of the magazine. Directed product publicity operation unmatched in the magazine industry. Worked with the marketing department planning global PR strategy to increase advertising revenue and readership.
For three years (1987-1990), I directed the NYU Summer Publishing Institute -- Magazine Sequence. I also taught magazine PR at MPA/Folio Conferences and am engaged by media companies to develop customized PR seminars to train in-house PR people. I have written several articles on magazine public relations for major publishing trade magazines. As a writer, I have been published in The Wall Street Journal, The New York Times, New York Magazine, Glamour, Cosmopolitan, American Demographics, FOLIO, Inside Print, MediaPost, MediaLife Magazine, Ad Age and five different college textbooks.
I am an opinion writer for MediaPost.com and occasional contributor to iMedia Connection.
I am married, have a 22 year-old son (Tulane, music promoter), an 18 year-old daughter (College of Charleston, One Direction), a 16 year-old son (basketball, football) and live in New Canaan, CT. My New York office is on Madison Avenue near 40th Street.
George H. Simpson Communications
280 Madison Avenue
New York, NY 10016